About Seoul


As the largest city in South Korea, dynamic Seoul is a bewitching mix of ancient and modern, packaged in a surprisingly compact metropolis that has earned it a UNESCO City of Design title.

The nation's capital is a cutting-edge cityscape of glass, steel and concrete skyscrapers, which tower over traditional wooden houses with tiled roofs and a maze of cobbled alleys in distinct, village-like districts.

Seoul has become one of the world's most forward-thinking cities. Unsurpassed public transport, envelope-pushing technology and ubiquitous Wi-Fi make the South Korean capital an effortless destination.

Founded 600 years ago by the Joseon dynasty, Seoul still has its truly Asian heart You can see it beat in the city's distinctive, aromatic and healthy food, much of it vegetarian.

People still take in traditional tea houses and watch cultural performances at the city's five elegant palaces, while its extensive museums and the hugely successful contemporary Korean cinema scene keep the ancient alive.

Seoul's public green spaces and displays of nature (such as the winding Han River that bisects the city) offer moments of calm away from the ‘bali bali' bustle. Whether you aim to explore South Korea's rich past or its ever-evolving present, Seoul will suck you in.