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| Scientific Program |
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Friday, April 20, 2012 |
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OPENING |
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15:00-15:30 |
Opening remarks
Zeev Shoham, Israel
Michael Alper, USA
Milton Leong, HK |
| 15:30-16:00 |
The impact of technology on healthcare
Jamie Cattell, UK |
| 16:00-16:30 |
The individual formerly known as patient (TIFKAP)
Jan A.M. Kremer, The Netherlands |
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16:30-17:00 |
Coffee Break & Welcome Reception |
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17:00-17:30 |
Fallacies in risk perception among physicians and laymen
Gerd Gigerenzer, Germany |
| 17:30-18:00 |
The top 10 info technologies we need to know about and how to deal with them: the NITA model
Yesha Sivan, Israel
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Saturday, April 21, 2012 |
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OPTIMIZING OUR WEBSITE |
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09:00-09:30 |
Marketing Chicken Soup for the Doctor
Itai Levitan, Israel |
| 09:30-10:00 |
How to use social media to improve your business
Jonathan Pollinger, UK |
| 10:00-10:30 |
Building a successful digital marketing strategy - a framework
Finset Sordal Magnus, Norway |
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10:30-11:00 |
Coffee Break |
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ELECTRONIC MEDICAL RECORDS: ADVANTAGES AND DISADVANTAGES
Supported by an unrestricted grant from MedITEX |
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Chances and risks of a digital communication in the IVF Clinic
Michael Schindler, Germany |
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Maximizing the internet ability to promote your clinic and support better care
Michael M. Alper, USA |
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Innovative IVF-Management: Software as the central solution
Michael Schindler, Germany |
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13:00-14:00 |
Lunch Break |
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OVERCOMING PSYCHOLOGICAL BARRIERS |
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14:00-14:30 |
IVF treatment instructions transmitted via the internet: a preliminary experience
Avi Tsafrir, Israel |
| 14:30-15:00 |
You're talking to me? Ensuring patient comprehension, motivation and personalization
Talya Miron-Shatz, USA |
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15:00-15:30 |
Identifying barriers and facilitators for the implementation of virtual infertility communities
Annemijn Aarts, The Netherlands |
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15:30-16:00 |
Coffee Break |
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HOW THE PATIENTS SEE OUR CLINIC ACTIVITIES WHEN IT COMES TO THE INTERNET |
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16:00-16:30 |
IVF patients' preferences in service design
Jan A.M. Kremer, The Netherlands |
| 16:30-17:00 |
Converting the E-Powered Patient to YOUR Patient
Ron King, USA |
| 17:00-17:30 |
A real patient's experience: Summary of international best practices in ART web communication
Alexandra Futeral, Belgium |
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Sunday, April 22, 2012 |
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HOW DO WE WATCH THE SCREEN AND TAKE IMMEDIATE DECISION? |
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09:00-09:30 |
Mobile marketing? An Imperative!
Itai Levitan, Israel |
| 09:30-10:00 |
You can't manage what you can't measure - Google Analytics - a must have online tool for your clinic
Eyal Eldar, Israel |
| 10:00-10:30 |
Visitors Know Why They Don’t Like Your Website. Do You?
Itai Levitan, Israel |
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10:30-11:00 |
Coffee Break |
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USING THE WEBSITE FOR EDUCATION AND RESEARCH |
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11:00-11:15 |
IVF-worldide.com clinics vs. science the largest data based exists to learn about physicians perspective
Zeev Shoham, Israel |
| 11:15-11:35 |
To do or not to do IVF? Structuring the Decision Process, Saving Precious Time
Talya Miron-Shatz, USA |
| 11:35-11:50 |
Preparing for Fiscal and Policy Changes by Using a Robust Predictive Algorithm Tool for Counseling Patients Undergoing In Vitro Fertilization: findings from ForMyOdds.COM in a Teaching Hospital Environment
Christopher Jones, USA
(video presentation) |
| 11:50-12:10 |
The Doctor as Online Teacher: Growing Your Practice through Internet Content and Conversations
Ron King, USA |
| 12:10-12:30 |
Engaging prospective patients through direct to consumer marketing
Veronica Montgomery, UK |
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