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  Scientific Program Print

Friday, April 20, 2012
Session 1
15:00-16:30
OPENING 
15:00-15:30
Opening remarks
Zeev Shoham, Israel
Michael Alper, USA
Milton Leong, HK
15:30-16:00 The impact of technology on healthcare
Jamie Cattell, UK
16:00-16:30 The individual formerly known as patient (TIFKAP)
Jan A.M. Kremer, The Netherlands
16:30-17:00
Coffee Break & Welcome Reception

17:00-18:00
OPENING (continued...)
17:00-17:30
Fallacies in risk perception among physicians and laymen
Gerd Gigerenzer, Germany
17:30-18:00 The top 10 info technologies we need to know about and how to deal with them: the NITA model
Yesha Sivan, Israel
 
Saturday, April 21, 2012
Session 2
09:00-10:30
OPTIMIZING OUR WEBSITE
09:00-09:30
Marketing Chicken Soup for the Doctor
Itai Levitan, Israel
09:30-10:00 How to use social media to improve your business
Jonathan Pollinger, UK
10:00-10:30 Building a successful digital marketing strategy - a framework
Finset Sordal Magnus, Norway
10:30-11:00
Coffee Break

Session 3
11:00-13:00
ELECTRONIC MEDICAL RECORDS: ADVANTAGES AND DISADVANTAGES
Supported by an unrestricted grant from MedITEX
 
Chances and risks of a digital communication in the IVF Clinic
Michael Schindler, Germany
  
Maximizing the internet ability to promote your clinic and support better care
Michael M. Alper, USA
Innovative IVF-Management: Software as the central solution
Michael Schindler, Germany
13:00-14:00
Lunch Break

Session 4
14:00-15:30
OVERCOMING PSYCHOLOGICAL BARRIERS
14:00-14:30
IVF treatment instructions transmitted via the internet: a preliminary experience
Avi Tsafrir, Israel
14:30-15:00 You're talking to me? Ensuring patient comprehension, motivation and personalization
Talya Miron-Shatz, USA
15:00-15:30
Identifying barriers and facilitators for the implementation of virtual infertility communities 
Annemijn Aarts, The Netherlands
15:30-16:00
Coffee Break

Session 5
16:00-17:30
HOW THE PATIENTS SEE OUR CLINIC ACTIVITIES WHEN IT COMES TO THE INTERNET
16:00-16:30
IVF patients' preferences in service design
Jan A.M. Kremer, The Netherlands
16:30-17:00 Converting the E-Powered Patient to YOUR Patient
Ron King, USA
17:00-17:30 A real patient's experience: Summary of international best practices in ART web communication
Alexandra Futeral, Belgium

Sunday, April 22, 2012
Session 6
09:00-10:30
HOW DO WE WATCH THE SCREEN AND TAKE IMMEDIATE DECISION?
09:00-09:30
Mobile marketing? An Imperative!
Itai Levitan, Israel
09:30-10:00 You can't manage what you can't measure - Google Analytics - a must have online tool for your clinic 
Eyal Eldar, Israel
10:00-10:30 Visitors Know Why They Don’t Like Your Website. Do You?
Itai Levitan, Israel 
10:30-11:00
Coffee Break

Session 7
11:00-12:30
USING THE WEBSITE FOR EDUCATION AND RESEARCH
11:00-11:15
IVF-worldide.com clinics vs. science the largest data based exists to learn about physicians perspective
Zeev Shoham, Israel
11:15-11:35 To do or not to do IVF? Structuring the Decision Process, Saving Precious Time
Talya Miron-Shatz, USA
11:35-11:50
Preparing for Fiscal and Policy Changes by Using a Robust Predictive Algorithm Tool for Counseling Patients Undergoing In Vitro Fertilization: findings from ForMyOdds.COM in a Teaching Hospital Environment
Christopher Jones, USA
(video presentation)
11:50-12:10 The Doctor as Online Teacher: Growing Your Practice through Internet Content and Conversations
Ron King, USA
12:10-12:30 Engaging prospective patients through direct to consumer marketing
Veronica Montgomery, UK


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