Scientific Program

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Thursday, October 31
Time
13:00-20:00
Registration & Hospitality Desk Hours
15:00-16:30
Opening Session
Chairperson/Moderator – Ron King, USA
15:00-15:30
Introduction To Digital Marketing For Clinics
Yesha Y. Sivan, Israel
15:30-16:00
The Critical Role Of PPC Landing Pages In Patient Conversion
Peter Kent, USA
16:00-16:30
Social Marketing - Bring your Facebook, Twitter, YouTube, LinkedIn or any other social media profile to share with the group and see how it should be done with a live example from IVF-Worldwide!
Jonathan Pollinger, UK
16:30-17:00
Coffee break
17:00-19:00
Session 1
Chairperson/Moderator Yesha Y. Sivan, Israel
17:00-17:30
Online Reputation: How To Be More Likeable In Social Media & On Doctor-Review Websites
Ron King, USA
17:30-18:00
Advertising copy for hand on one-to-one's/workshop
Jonathan Pollinger, UK
18:00-18:30
Mobile Marketing
Itai Levitan, Israel
18:30-19:00
What is your patient looking for on the web?
Alexandra Futeral, Belgium/Australia
19:00
Welcome Reception

Friday, November 1
Time
08:00-18:15
Registration & Hospitality Desk Hours
09:00-11:00
Session 2
Chairperson/Moderator -Itai Levitan, Israel
09:00-09:30
Training in Digital Age: A central library of Virtual Cases In 3D-Volumetric Support
Dominique de Ziegler, France
09:30-10:00
Using Decision Science To Increase Adherence To IVF Regimens
Talya Miron-Shatz, USA
10:00-10:30
Website Design: How Your Web Pages Attract Visitors and Convert them to Patients
Peter Kent, USA
10:30-11:00
Experience with more than one million cycles in the registry
Klaus Bühler, Germany
11:00-11:30
Coffee break
11:30-13:15
Session 3
Chairpersons/Moderators – Ron King, USA & Yesha Sivan, Israel
11:30-11:45
Mobile Apps: Bridging IVF patients to their point of care
Paul Nader, USA
11:45-12:45
Panel Discussion
Panel Discussion Participants
Dominique de Ziegler, France
Peter Kent, USA
Milton Leong, Hong Kong
Itai Levitan, Israel
Talya Miron Shatz, USA
Jonathan Pollinger, UK

Panel Discussion Topics
Medical Tourism - How to Go International With Your Online Marketing Activities?
Online To Offline - How to Achieve High Conversion Rates?
SEO vs. SEM vs. Social Media - Where To Invest Your Marketing Money To Get The Highest ROI?
Future Of IVF Services Marketing - Emerging Online Channels.
Cooperation vs. Competition - How To Find Partners Among Other IVF Business Entities To Maximize Synergy?
12:45-13:15
Use of Process Control Analysis to Improve Art Center Quality and Success
Alex Steinleitner, USA
13:15-14:00
Lunch Break
14:00-16:00
Session 4
Chairperson/Moderator – Talya Miron-Shatz, Israel
14:00-14:30
The 30-minute blog strategy
Itai Levitan, Israel
14:30-15:00
GeoMarketing For IVF Clinics: Win Patients, Bind Referrers
Michael Schindler, Germany
15:00-15:30
Is Your Practice Hackable
Jonathan Stanley, USA
15:30-16:00
Strategic use of social media
Magnus Finset Sørdal, Norway
16:00-16:30
Coffee break
16:30-18:15
Scientific Session 5
Chairperson/Moderator – Zeev Shoham, Israel
16:30-17:00
Building Up Effective And Targeted Social Networks Based On The Case From Polish IVF Market
Bartosz Mrugacz, Poland
17:00-17:30
Overcoming the Barriers to Implementing an Electronic Medical Record (EMR) in Fertility Practices
Alex Steinleitner, USA

  17:30-18:15 Enhancing a Doctor's Online Reputation Through Creative Patient Experiences
Francisco Arredondo, USA

* Jonathan Pollinger will be offering one-to-one working sessions on improving your social network profiles. For further details please contact Jonathan directly at: jonathan.pollinger@intranetfuture.com

Saturday, November 2
Travel Day